Tuborg and Pitchfork Join Forces with Army of MusicHunters

The international beer has joined forces with Pitchfork Media, one of the largest and most respected music curators and publishers in the world, to bring fans straight to the heart of music and share their experiences with the world.

The MusicHunters are a team of people from across the world who have auditioned via social media, and have been given once in a lifetime access to concerts, festivals, intimate gigs and more.  The MusicHunters document their experiences and share on YouTube, Twitter, Vine and Instagram.

Already the MusicHunters have had backstage access music fans can only dream of.  They’ve seen The National do their pre-concert ritual, probed rapper Danny Brown’s theory on the effects of expensive clothes and reminisced with funk-legend, Niles Rodgers, as he looked back on making hits with Chic, David Bowie and Daft Punk.

“Music is everything to Tuborg,” explains Nicola Weiss, international marketing director for Tuborg.  “We have been involved with music for years – and not just the famous festivals. We support music right down to a fella and his guitar, strumming a tune in a crowded bar.

“And that’s what the MusicHunters is about.  Of course we can bring the music headline to fans, but we want to get under the skin of music – what makes artists tick? Who are the people that make up the atmosphere at the festival? What’s the one thing an artist can’t go without in his rider?

“We are looking for music hunters who can not only storytell but can storydo.  These are the people who we and Pitchfork believe to have the ability to predict the next big artist in music.”

 

One MusicHunter, Luka, (@Lukatoyboy) from Serbia, has already gone backstage at Northern Europe’s largest music festival, Roskilde, Denmark. With unprecedented access to artists, Luka has documented his experiences as well as interviewing groups from across the world.

Described by the national UK newspaper, The Guardian as the ‘bible of independent music,’ Pitchfork Media is an online publication which has gained applause and acrimony for its forthright, expert reviews of music.

RJ Bentler, Vice President of Video Programming at Pitchfork says: “Working with Tuborg on this project has given us the chance to explore various music scenes in regions we might not have otherwise had the chance to. We like to do things differently and push boundaries. Tuborg is a great fit with our ethos.”

Tuborg will continue to add to its army of #MusicHunters. People can apply at www.musichunters.com.

Nike Presents: Just Do It -- Possibilities

100 years of the Little Mermaid - Carlsberg Launch ‘Mermaid Porter’ to Celebrate

One hundred years after Carlsberg’s forefather Carl Jacobsen donated the statue of the Little Mermaid to the city of Copenhagen, a new beer has been brewed to commemorate the occasion.

Now an internationally recognised icon of Denmark and a huge tourist attraction, celebrations around the Little Mermaid’s centenary will be taking place this weekend at Langelinie Kaj in Copenhagen, where the statue sits.

Carl Jacobsen’s love of art and admiration for Hans Christian Andersen’s fairytale led to the donation of the statue to Denmark. Having seen a ballet performance based on the story, Jacobsen wanted to immortalise the aesthetics of the ballet and the magic of the fairytale.

Prima ballerina, Ellen Price, was chosen as the inspiration and muse for the sculptor Edvard Eriksen. Believing that art should be made available to everyone to embellish lives, Jacobsen donated the statue to the city, where she longingly keeps watch for her beloved.

Lars Bernhard Jørgensen, CEO of Copenhagen’s tourist office, Wonderful Copenhagen, remarks on the importance of the Little Mermaid. He says: “The Little Mermaid may be a small artefact compared to other great historical monuments around the world - but she captures both history and fairytale, which causes quite a stir outside the boarders of Denmark.

“Though the Little Mermaid is a historical symbol she continues to send a strong message.  It might be that she symbolizes something universal - namely the instinct towards freedom and the longing to go abroad.

“Furthermore, we associate her with something Danish. A fairytale written by Hans Christian Andersen, poet and perhaps Denmark’s first globalist, he understood the meaning of reaching out to the world and learning from it. Something we need today more than ever.”   

And 100 years on, Carlsberg has brewed a celebratory beer to mark the occasion.  Mermaid Porter takes its inspiration from the sea, and the limited edition Jacobsen beer has been brewed with 60 oysters and eight kilograms of samphire.

The Baltic style porter is bottom fermented, and with an ABV of ten per cent, the beer is rich in smoky malt flavours and liquorice bitterness.

Brewed to mature over time, one bottle of the limited edition brew will be kept to be served at the 200^th anniversary of the Little Mermaid.

Morten Ibsen, Master Brewer at the Jacobsen brewery says: “This is a really special beer and one that will live on into the future. It is remarkable to think that on the 200^th anniversary, people will be able to toast the Little Mermaid using this beer.”

The limited edition brew is sold in 0.75cl bottles at the Visit Carlsberg museum in Copenhagen or is available to buy online atwww.thirstforgreat.com

Sunflowers

In the dark, hopeless gloom

In the anxieties of the noisy crowd

I heard a sweet voice

and dreamed of beautiful features

To my soul came an awakening

and there again you were

like a fleeting vision

like the genius of pure art.

Everything is Illuminated

Gaëtan Roussel "Dis-moi encore que tu m'aimes"

HibOO d'Live : Gogol Bordello "Pala Tute"

Facebook Partners With OpenTable For Easy Social Dining/ Integrates TV Listings

Facebook and food – my two guilty pleasures. So what better combination than the two put together. And that’s exactly what Facebook and OpenTable are doing.

Starting this week, mobile users in the US (including android, iOS and m-sites) will have the ability to book a table at their favorite restaurant via their Facebook app. All users need to do is visit a restaurant’s page on the social network from their mobile device and they will be able to make a direct reservation on OpenTable.

Alternatively, tables can also be booked using the Facebook mobile ‘nearby’ facility to search for a restaurant. Once a preferred restaurant has been selected, users can go to the restaurant’s page on Facebook and make a direct OpenTable reservation. As soon as the reservation has been made, OpenTable will send the user an email to confirm the booking. Currently, all bookings made via Facebook default for two people.

According to the social network, reservations will not generate a ‘news feed’ post and users cannot share their booking with ‘friends’.

Although the service is only enabled for pages of restaurants that do not require a credit card to hold a reservation, Facebook notes that more than 20,000 OpenTable restaurant customers across North America will be able to use the new integrated feature.

“The update represents a new way for people to discover and book great dining experiences, all within the Facebook mobile app. With more than 800 million people accessing Facebook via a mobile device every month, users are engaging with pages on mobile more than ever before. To improve the mobile pages experience for brands and customers alike, we are continuing to work with with key partners to help people discover and engage with businesses,” says a spokesperson for Facebook.

One of the key differentiators of the new functionality, according to Facebook’s spokesperson, is that it is native to the app. With other companies, such as Yelp or Google Maps, clicking to make a restaurant reservation will result in a separate OpenTable mobile site opening up.

“With Facebook mobile integration, everything on our end is within the app – from discovery to booking. There are no mobile sites and no prompts to open or download an app,” the spokesperson adds.

Listings on TV and Movie Pages

And booking restaurants isn’t the only thing that Facebook is making easier. Finding shows and movies on TV is getting easier too. For people that use iOS, Facebook will now display TV listing information on US primetime TV and movie pages.

Listings will be based on users’ current time zones and will include the channel name, the time that the show airs and a description of the show or movie playing.

“Millions of people are visiting TV and movie pages on Facebook every day, especially on mobile. Providing listings information on Facebook offers timely and relevant information about the media content people care about most,” notes the Facebook spokesperson.

For businesses benefitting from these updates to mobile pages, both the OpenTable and TV listing features will update automatically. There is no additional sign-up or registration required.

Source:http://www.clickz.com

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